Galveston discusses branding for new transit

largest investment in history

David Crossley, Sep 26, 11.

Galveston City Council today held a workshop discussion with transportation consultant Barry Goodman and Dancie Perugini Ware about the Island Transit Marketing and Identity Program, according to a story from Guidry News.com:

“This is the biggest, largest investment in transit equipment in the city’s history,” Goodman said about the fleet of new buses that will arrive early next year. Listen: MP3 RealPlayer

“This is a perfect time in Galveston’s history, in the wake of recovery, that we move ahead on a strong branding effort to reposition and reinvent our entire transit system,” Ware said. “With the great new buses arriving and new and improved service we are going to have an aggressive marketing plan next year implemented to increase ridership and make people really proud as Galvestonians for the Park & Ride system from UTMB to Victory Lakes and then for the new trunk service down Seawall Boulevard to the Strand and it is going to just be a phenomenal improvement in all the transportation across the island for Galvestonians and Islanders alike.” MORE