“Sprawl … It’s the American dream unfolding before your eyes.”
That’s L. Brooks Patterson’s irresistible description of sprawl, proving yet again how masterful the stalwarts of the status quo are at messaging that which they hope to preserve in amber.
In a spectacular Web post, Patterson, the county executive of Oakland County, Mich., continued to wax poetic on the topic: “I love sprawl. I need it. I promote it. Oakland County can’t get enough of it. Are you getting the picture? Sprawl is not evil. In fact, it is good … [it] is new jobs, new hope and the fulfillment of lifelong dreams.”
Patterson’s rousing stump speech for sprawl is emblematic of how we as a culture are far too invested in a vision of the American dream that doesn’t make sense in the 21st century. Over the past 30 years we’ve stripped away the supporting mechanisms of sprawl but have continued to create it.
We’ve built more houses than we’ve needed — and built them farther away from jobs. This has led to longer commutes, which has created more traffic. In response, we built more highways, increasing fuel consumption and, as transportation planners acknowledge, doing little if anything to reduce traffic. It’s a vicious, seemingly endless cycle, and at its core is the notion that the American dream can exist only within the framework of the single-family home on a large lot.
Indeed, we’ve become so fixated on this as the sole delivery mechanism of that American dream that we’ve spent a disproportionate amount of our collective energies (home-) improving it without considering meaningful alternative visions — or devoting at least a smidgen of attention to what’s outside the front door or down the block. Everything in our culture today reinforces this idea of home as castle (or fortress) rather than home as part of a larger whole (i.e., neighborhood). We need to find our way to the latter view, and part of that means finding a better way to talk about it.
The good news is that more and more people are.
It’s true that for years, homebuilders and home-sellers were touting Patterson’s sprawl-friendly sales pitch. If you were to walk into the sales center of any subdivision or master-planned community, from Modesto, Calif., to Tampa, Fla., the first question you’d be asked was, “How much square footage are you looking for?” Not “What kind of community would you like to be a part of?”
But increasingly, many of those looking for places to live found that the market had nothing for them. Houses were too big, too isolated, too generic, too hard to maintain. Or they were designed for the quintessential nuclear family that exists more in our cultural imagination than in reality. Few homes offered options for aging in place, for returning college kids or elderly parents, or even decent home office space. Would-be residents lamented the lack of amenities like a café or a playground within walking distance in master-planned communities of 5,000, 10,000 or even 40,000 homes (!), an absence often explained away with “a community of this size couldn’t support it.” For years, I heard from builders and developers who said they knew there was a market for smaller, more sustainable properties — they just couldn’t get such projects to pencil out.
Now, it seems those pencils have been sharpened.
“The giants of the building industry, the creators for decades of massive communities of cookie-cutter homes, cul-de-sacs and McMansions in far-flung suburbs” are doing an about-face, suddenly building smaller neighborhoods in and close to cities, noted an article in USA Today last month.
The market slowdown, the article went on to explain, “has given builders time to assess sweeping demographic changes that are transforming the way Americans want to live.”
Full Story: The American Dream: Phase II
Source: The New York Times, June 18, 2012